I am ETFO
This fall, ETFO launched the ‘I am ETFO’ campaign to welcome new members and strengthen their connection to the union. The campaign celebrated collective power, highlighted the importance of solidarity and political action, and encouraged members to vote for candidates who support public education. New members received a welcome kit with helpful flyers, local union info, and the Welcome to ETFO guide. With plenty of branded merch and strong participation, the campaign was both fun and meaningful.
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It is the largest educator union in Canada, and advocates for its members, negotiates collective agreements at all levels, and provides services including professional development and support for members with questions about their workplaces.
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One of the two designers on project working with social media and campaign team
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1 Month
